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In January 2008,a new chapter was opened in the history of Indian Automobile industry. Tata Motors Ltd, Indias largest auto mobile company, created history when it launched the Tata Nano called the peoples car for the value that its standard version offers for a small expense Rs. 100,000,it is small, inexpensive, rear-engine, quadruplet-passenger car objected primarily at Indian middle-class consumers who are at present using a scooter/motor-cycle for their family transportation. The death chair of Tata Group, Mr. Ratan N Tata, whos dream it was to build a small, easily affordable and fuel efficient car for the Indian middle class family was inspired by a family of four ridding a scooter-the man driving the scooter, and the wife sitting grimace saddle holding a little kid and other kid standing in the front. And to Mr. Tata, it seemed like a life-threatening form of transport as the family was exposed to many kinds of risks. therefrom came the harvest-time concept (or the core product)can we offer an affordable and safe transport for family of four?
The target market was already identified: a middle-class wage earner with cardinal kids who at present is driving a scooter. After identifying the target market, the next issue was how to arrive at the tangible product which would offer the desired.



Lot of alternatives was explored-if wheels could, be added on the back of a scooter or a bar could be reinforced over the top to save the occupant or do-nothing belts could be offered to save the riders. Tata even thought of making a four wheeled vehicles from scooter separate. He then explored with the automotive component manufacturers Association (ACMA) if they all could get together to stir an Asian peoples car. He had thought of manufacturing a really beginning car jointly for Malaysia, Indonesia, and India. Tata Motors later found scooter parts were probably a real limitation. So, they thought of doing something different something that was suddenly new, something that did not have a legacy. They even...If you want to get a full essay, order it on our website: Ordercustompaper.com



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