Social Media

Jessica Keene P.I. #322149 ? ? On Tuesday, 12 January 2010, the artless of Haiti was hit by a catastrophic magnitude 7.0 M earthquake. Haiti crumbled, most of its infrastructure was free and its roads and communication means were blocked, which made search and bringing efforts nearly impossible. With many of the official lines of communication down, Social Media much(prenominal) a Twitter was the main way of journalist akin CNN and BBC, to inform what was happening in Haiti through live feeds. ? Robert Chatwani was go about with life changing unexpected news. His friend Sameer Bhatia, was diagnosed with acute myelogenous leukemia (AML). The study explains how they battled against the 1 in 20,000 chance to find Sameer and Vinay, a twinned bone marrow donor. It also shows how each team came up with the strategies and empowerment marketing in order for others to help and achieve their efforts. For to a greater extent information: http://www.youtube.com/watch?v=13xeVbgYo2Y ? HAITI master(prenominal) Goal: Donations Educate and inform people of needs and country’s condition Used Social Media: Twitter SAVING LIVES main Goal: Registering Donors Educate others on AML and how bone marrow transfers ar done. Used Social Media: Facebook, YouTube and created websites and blogs Facilitate steps to participate and testify as a bone marrow donor. Teams and organizations use information in order to create bone marrow drives and designate more donors to obtain a donor match.



Facilitate donations motion in order to reach most affected. News networks utilize information for live feed broadcasting and create cognizance of Haiti’s needs. ? As we saw in each of the cases, the strategies used from one to the other were different; however, both were indeed genuinely successful. Strategy use selection will vary on the technology available, the target audience, the goals set, and the amount of time available to complete these goals. ? ? ? ? ? ? Crisp clear goals Target audience; how...

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