Framing

In the ever-expanding body of media effects research, relatively little care has been paid to how news is framed, and still less has been written on the political consequences of media frames. A frame is the central organizing idea for devising sense of relevant events and suggesting what is at issue. News and information has no intrinsic value unless embedded in a pregnant context which organizes and lends it coherence. News stories can be understood as narratives, which include information and factual elements, to be sure, but to a fault carry an implicit message. The medium, in the case of news reportage, is the crowning(prenominal) message. As James Britton writes: Experience is kaleidoscopic: the experience of every(prenominal) moment is unique and unrepeatable. Until we can group items in it on the basis of their similarity we can set up no expectations, make no predictions: lacking these we can make zip fastener of the present moment. To identify frames, the informational content of news reports is less primary(prenominal) than the interpretive commentary that attends it. While this is true of journalism in general, it is especially evident in television news which is affluent with metaphors, catchphrases, and other symbolic devices that provide a shorthand carriage of suggesting the underlying storyline.



These devices provide the rhetorical bridge by which decided bits of information are given a context and kindred to one another. Shanto Iyengar, professor of political science and communication studies at UCLA, has pioneered the research in the framing effects of news coverage on public opinion and political choice. He explains that viewers are "sensitive to contextual cues when they reason about theme affairs. Their explanations of issues like terrorism or poverty are critically dependent upon the particular reference points furnished in media presentations." The frames for a given story are seldom conscientiously elect but represent instead the effort of the journalist or sponsor... If you want to get a full essay, order it on our website: Ordercustompaper.com



Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!