Marketing Mix Paper

Marketing Mix Paper
MKT/421 Marketing
Brenda Salima
February 6, 2012
Maureen Murphy, MBA

APPLE, Inc.
 
apple created one of the first com investers in the Macintosh, and 36 years later they are still devising products appealing to consumers. They hold been very successful in incessantly creating sleek-designed portable computers and electronics. Their patented products include iPods, iPhones, iPads, Macbooks, and their Mac operating system. Apple Inc. is the most successful company in the world in the electronics industry not curb to computers; and developing mobile devices put them ahead of their competition passing up Nokia, Samsung, and Sony.
In chronologic beau monde I will discuss Apples 4 Ps---products, outlay, place, and their promotions.
 
Products: Their popular products include portable computers (Mac Book Pro, MacBook Air, iMac), iPods (Shuffle, Nano, Classic), iPhones (3GS, iPhone 4S, the  coming(prenominal) iPhone 5, and iPad), and iTunes. Apple will be releasing the new iPad3 in March 2012. In June of 2011, Apple unveiled the creation of iCloud, an online shop and syncing service for music and photos. The Apple TV is unfamiliar to their portfolio compared to the supra products, but could have possibility of becoming popular in the upcoming years depending on users of iTunes.





Price: iPads minimum price of $499, iPhones starting at $99, iPods $149 - $249, Mac Books $999 - $1199, and iTunes $0.69 - $1.29. Apple Inc. is in a comfortable position exclusivelyowing them to offer flexible discounts to their customers when they are in demand. They launched discounts for the iPhone of $200 in 2007 making them affordable enough for all mobile users; and the iPads to fit consumers wants. In the music sector of iTunes, they have the capacity to offer music downloads at a visit price when there is a slow downloading period as in 2009.
 
Place: The Apple headquarters are in Cupertino, CA. Apples services include and not limited to...If you want to get a full essay, order it on our website: Ordercustompaper.com



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