Marketing Communications

Contents

1. Introduction……………………………………………………………3
1.2 - HP Hewlett-Packard……………………………………………3
1.3 - Apple……………………………………………………………...3
2. Market overview……………………………………………………….4
3. Literature critical review………………………………………………………5-7
3.1 Sales Promotions………………………………………………….5
3.2 E marketing………………………………………………………..5
3.3 Advertisements…………………………………………………….6
3.4 Public Relations……………………………………………………6
3.5 take aim merchandising………………………………………………......7
4. Research Methods…………………………………………………………..7
4.1 Academic literature, online info collection and Questionnaire…7
5. bulwark…………………………………………………………………..7
6. Analysis & Discussion………………………………………………8-9
6.1 Demography………………………………………………………8
6.2 Consumer Preferences……………………………………8
6.3 Advertisements…………………………………………..8
6.4 Sales Promotions………………………………………..9
7. Effective humor of Sales Promotions & Consumer Preferences…9
8. Conclusion……………………………………………………….10
9. References………………………………………………………..11-12
9.1 Bibliography……………………………………………...11
9.2 Journals, articles and electronic references………………11
10.



Appendix…………………………………………………………14-17








1. Introduction

This report is a comparison of one of the two most world wide-cut known IT companies, Apple and HP Hewlett-Packard, in the Chinese market. A development of an integrated marketing communication mix scheme of Apple, planning to enter that very competitive market, will be provided. Within the referred market, the company HP has a significant stupefy on the competitive market. At the same time, with a set out significance on the same market, Apple is considered to posses a ample potential to reach a reasonable competitive position.
In addition, this report will provide a discussion of primitive research, based on a vast research and questionnaire data analysis/interpretation, which will elucidate the kind of Integrated Marketing Communications (IMC) preferred by consumers, such as disgrace preference and how engaging are these brands with...If you want to get a full essay, order it on our website: Ordercustompaper.com



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