MARKETING PROJECT

Table of Contents
HISTORY06
Company visibleness09
Industry Profile14
ABN AMRO BANK15
BARCLAYS BANK18
ROYAL BANK OF SCOTLAND GROUP……………………………………………………………..20
CITIBANK…………………………………………………………………………………………………23 BANK OF AMERICA………………..……………….………………………………………………….26
7Ps of service organization………….………………………………………………………………29
Service learn ,symbols……………………………………………………………………………47
Competitive analysis …………………………………………………………………………………………………………………………….50
Manager job responsibilities……………………………………………………………………………………………………….……….55
Competitive prefer of the banking sector………………………………………………………………………………………58
Major competitor/Market share…………………………………………………………………………………………….…………….60
alive strategies…………………………………………………………………………………………………………………….…………..62
Related service industry 10 yrs from now………………………………………………………………………………………….…63
politics regulations in BANKING………………………………………………………………………………………………..…67
Existing strategies to gain market share…………………………………………………………………………………………….



…70
organise ANALYSIS…………………………………………………………………………………………………………………………………...72
Recommendations………………………………………………………………………………………………………………………………..74

History
The Standard lease Group was formed in 1969 through a merger of two banks: The Standard jargon of British South Africa founded in 1863, and the Chartered cuss of India, Australia and China, founded in 1853. Both companies were keen to capitalize on the huge enlargement of trade and to earn the handsome profits to be do from financing the movement of goods from Europe to the East and to Africa.

The Chartered Bank
1.Founded by James Wilson following the grant of a lofty Charter by Queen Victoria in 1853
2.Chartered opened its first branches in Mumbai (Bombay), Calcutta and Shanghai in 1858, followed by Hong Kong and Singapore in 1859
3.Traditional business was in like from Mumbai (Bombay), indigo and tea from Calcutta, rice in Burma, sugar from Java, tobacco from Sumatra, hemp in Manila and silk from Yokohama...If you want to get a full essay, order it on our website: Ordercustompaper.com



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