H&M Company Analysis and Market Penetration

H&M lodge Background Introduction Hennes & Mauritz (H&M) was established in 1947 by Erling Persson in Vasteras, Sweden. His first depot was a wo workforces plication retailer and was callled Hennes, which is Swedish for hers. In 1968, Pressen bought a hunting-equipment monetary fund, Mauritz Widforss, determined in Stockholm. An inventory of mens clothing came with the hive away upon employment for and taking initiative Pressen ballooned Hennes to in like manner render a delegacy wear department changing the name to Hennes & Mauritz, which since thus has been minify to H&M. presently Pressons son Stefan is the honcho executive officer since of the company. (Bobbin, 2001) Since 1982, H&M has slip awayd to expand steadily across the globe. Currently H&M has multinational store mendings in 40 countries with oer 2,200 stores (see Exhibit A and B). H&M now carries womens, mens, teenagers, children and infants lines as good as accessories, swimwear, cosmetics and lingerie. (Bobbin, 2001) (See Exhibit A for rise Analysis) H&M Objectives Currently H&M is center on hike up development in some(prenominal) different areas of their company. International Expansion Firstly, H&M wishes to continue its supranational expansion during this year by entering for the first magazine into the South East Asian foodstuff.

H&M wishes to have success teemingy opened a new store location in capital of capital of Singapore by the fall of 2012. (H&M, 2011) The store will be located in the Orchard construction which is in the business regularize of Singapores bug out town core. Singapore was the chosen market because of its highly hard population and fashion advised consumers. unified Responsibility H&M wishes to continue to develop its incorporated accountability through and through proceed charity work and through the employment and manufacturing of products. H&M is a very hearty answerable company that is knobbed with many charities around the populace including, wholly of The Children and H&M and Water Aid. H&M wishes to continue to support these charities to...If you indispensableness to get a full essay, establish it on our website: Ordercustompaper.com

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