Volkswagen

Volkswagen: The Drivers Wanted Campaigns Volkswagens comeback in the join States is an amazing selling story. VW demonstrated that it was possible to recover from a poor reputation with exciting new cable motorcarmobile designs combined with a natty and engaging promotional program. The promotional programs conquest was imputable to creation of a unified image for the Volks- wagen brand bandage developing the personalities of each of its separate simple machine models. VW HISTORY Volkswagen originally intentional the Beetle in pre- World War II Germ whatever as a peoples car-volks people wagen car. It provided dependable, reliable, and economical transportation. The car was first sold in the United States in 1949 with a list price of $800. The car was a commercial success around the world with more than 21 mi1lion built, more than any other car in history. It was the best-se1ling and most-loved car in U.S. auto history. However, by 1979 VW had discontinued gross revenue of the Beetle in the United States. Why? Volkswagen automobiles had personality-the cuddly Beetle, the counterculture Microbus-but increasely began to seem dowdy and unpretentious, contrary with VWs attempts to reposition itself and its brands as more upscale. Also, many original designs were unconvincing to meet growing U.S.

safety standards as we1l as increasing performance standards. Some pundits accused Volkswagen of trying to act the likes of General Motors-appealing to a mass market-and finally credited them with recognizing that Volkswagen has to be Volkswagen. Volkswagens U .S. sales, at their peak in 1970 at 570,000 cars, cast off to only 49,500 in 1993. Many wrote off Volkswagen and expected them to go the way of Renault and Fiat in the U.S. automotive market. However, by 1999 Volkswagen sales had increased to 316,000 cars. THE COMEBACK VW unveiled its new Beetle concept car at the 1994 Detroit Automobile Show. Although the car wasnt scheduled for shipment for cardinal more years, the excitement and... If you want to get a blanket(a) essay, order it on our website: Ordercustompaper.com

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