Harley Davidson

Harley Davidson in 2004 Case 7 Assignment Questions Bianca avant-garde Staden Bianca van Niekerk Hedwig. A van Rooyen Question 1 1.1 What is the motorcycle sedulousness like? The motorcycle industry is segmented into various groups. correspond to Gamble and Schäfer (2004:169), segmentation is done on the basis of engine size and style. Mopeds, scooters and small motorcycles with engine displacements of 50 cubic centimeters (cc) or less was commonly bought by people in evolution countries. Motorcycles with engines ranging from 125cc to 650cc were typically bought for basic transportation and motocross events. The largest demand in conjugation America and Europe was for larger street motorcycles with engine displacements of much than 650cc (Gamble & Schäfer, 2004:169). The segment with engine displacements of 650+cc, are known as heavyweights and consisted come in of four categories (Gamble & Schäfer, 2004:172): ? ? Customized motorcycles are tailored by accessorizing and are characterized by American Styling. Touring motorcycles are designed for comfort, load capacity, reliability and primarily for longer trips. ? ? These motorcycles be possessed of features like two-way communication, stereo and sheet control. Performance motorcycles are also referred to as sport bikes and have quick acceleration, top speed and handling.

Standard motorcycles are basic, with speech pattern on low prices. Motorcycle manufacturers market their brands, motorcycles and accessories globally. These manufacturers use extraneous distributors for international trade and franchised outlets for domestic sales (Anon., 2011c). 2 1.2 What are the ascendant business characteristics of the global motorcycle industry? According to the case film by Gamble and Schäfer (2004), several business factors and characteristics in the global motorcycle industry can be inferred: 1.2.1 Price discrepancy There is a great degree of price unevenness in the motorcycle industry (Gamble & Schäfer, 2004:171). Japanese... If you want to get a full essay, order it on our website: Ordercustompaper.com

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