SWOT ANALYSISSTRENGTHSi. retail merchant enjoys excellent brand awargonness across India. ii.The products unattached at retail merchant adhere to worldwide standards of quality. iii. seller Ltd has remarkable trade reach in on the whole cities where their stores atomic number 18 located. iv. retail merchant is able to fork out a massive variety of different brands to its customers both in terms of aloofness & breadth. WEAKNESSESi.For the Indian market Retailer Ltd products are priced on higher end. Hence the company is not able to wiretap the potential of large Indian pose class. ii.The company does not promote its products aggressively. The focus of the company is exactly limited to the propaganda of the denomination of Retailer while the various brands available at the stores are not mentioned. iii.The company is not voluntary to be tensile in its customer policies, regarding its usage of grant vouchers which are the principal(prenominal) source of business to the companyOPPORTUNITIESi.The growth in the buying magnate of Indian consumers. ii.Acceptance of Shopping Malls by the Indian consumersiii.The increasing cognisance of Indian population to personal finagle and modern lifestyles. iv.Liberalization of the Indian economy and the shift by Indian consumers towards Foreign brandsTHREATSi.Threat from unformed section of the retail market. ii.The growth of competitor in the Retail Industry. iii.Entry of leading players like Wal-Mart, Reliance etc into the industry. iv.
Positioning of Retailer as a store which has a product sop up up which are priced at a higher end. organisati onal RESEARCHBackground of the Re searchThou! gh Retailer Ltd is a leading retailer in the Indian retailing scenario with around 3500 potential customers entering the store on an average, the egress of customers that in reality buy in the store are only 11%. That means that for every 100 customers who really enter the store only 11 customers actually buy. The search was carried out to find the reasons of this low... If you want to get a fertile essay, order it on our website: OrderCustomPaper.com
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