Tuesday, September 24, 2013

Marketing James Patterson Case

Table of Contents1.0 Executive Summary32.0 Situation analytic thinking42.1 Environment42.1.1 Demographic environment42.1.2 Economic Conditions and trends42.1.3 Social-Cultural environment42.1.4 scientific environment52.1.5 policy-making Legal environment52.1.6 Natural environment52.1.8 Environmental Opportunities52.1.9 Environmental Threats62.2 Industry62.2.1. Suppliers62.2.2 Consumers62.2.3 newfound Entrants72.2.4 Competitors72.2.5 rilievo Products (Threat of Substitute products)82.2.6 Industry Opportunities82.2.7 Industry Threats82.3 Organization82.3.1 Strengths82.3.2 Weakness92.4 merchandising Strategy92.4.1 Objectives92.4.2 abbreviation of Sales, turn a profit and Market Share92.4. 3 Analysis of target market(s)102.4.4 Analysis of merchandise Mix Variables112.4.5 Summary of Marketing strategy?s reservoirisation and Weakness:123.0 Problems found in Situation summary123.1 Primary Problem123.2 tributary Problem134.0 Strategic Alternatives for Solving Problems134.1 verba l description of Strategic Alternative 1134.2 definition of Strategic Alternative 2154.3 Description of Strategic Alternative 3165.0 plectron of Strategic Alternative and Implementation176.0 Conclusion17Bibliography/ tend of References181.0 Executive SummaryJames Patterson is one of sphere?s best-selling abhorrence fable authors whose brand conduct to annual sales of $long hundred million. Prior to becoming a full time writer, he was the chairman of a study advertising agency. During the span of his flight he designed and launched legion(predicate) award winning advertising campaigns for some(prenominal) large corporations. He published his first book in 1976 followed by lead novels between 1983 and 1995.
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He published 16 novels between 1996 and 2003, or so of them in the crime fiction genre. Patterson has used his past give birth to market his testify books and build a brand. Our case analyzes the problems touch on with merchandising James Patterson and aims at providing solutions. The study can be carried out in two ways, i.e. either considering James Patterson as an author or a product/book. For our case digest we build decided to analyze the fiction industry and then fetching Patterson as a product as head as an author. We have carried out the situational analysis, analyzed the porters 5 forces and conducted the mill analysis for James Patterson to have a complete taste approximately the problem. After... If you want to get a full essay, dedicate it on our website: OrderCustomPaper.com

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