Disney theme parks is a concept that has become passing successful in the U.S. market, and recently in capital of Japan, by delivering a unique product: fun. By respecting the core values of the founder, they bring turned the idea of making people happy into a profitable business.
The issue we have identified in the euro Disney oddball is one of culture, and whether this concept is exportable across international boundaries. and then the problem becomes, how to introduce a concept to a brisk market, and, furthermore, how to export an entire corporate culture, and build it in the manoeuver force. But to introduce the subject, it is important first to asses the decision of ontogeny a Disney theme park in Europe.
Nothing is leftover to chance at Disney theme parks. Thorough outline of market opportunities were conducted by Disney before taking on this determined project. First, the concept of theme park is very profitable, contributing 71% of Walt Disney attractions revenue. In the U.S. an increase of the number of visitors each year was recorded, including dickens million European customers. Moreover, a very influencing factor in the making of this decision, was the tremendous success of the Tokyo Disneyland, where attendance exceeded 10 million of visitors each year.
The decision to build in France, as opposed to the other option, Spain, was centrality in the European continent, where factors of accessibility were preponderant. A.D.L. had in any case been consulted to study the numbers and turned in a substantiative analysis, predicting more than 11 million customers the first year. The French presidential term was highly supportive, and population surveys reported that 85% had a accept view about the idea.
The numbers presented a very hopeful perspective. However, other information was inadequately interpreted. For instance, weather factors were downplayed, and the results at Tokyo Disneyland were...
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