Subway

tubings commercialiseing Plan
MKTG 4325
Eleshia Chenier
Professor Swaidan

Table of Contents
1.2 garner of Recommendations……………………………………………………………………………………………………………..3
1.3 Executive Summary…………………………………………………………………………………………………………………………..4
1.4 universe, Background, Summary and Updates of the Case Study………………………………………………..5
1.4.1 Introduction………………………………………………………………………………………………………………………………5
1.4.2 Background……………………………………………………………………………………………………………………………….5
1.4.3 Summary of the Case………………………………………………………………………………………………………………..5
1.4.4 Update on Subway……………………………………………………………………………………………………………………5
2.1.1 Target Market Analysis………………………………………………………………………………………………………………….6
2.1.2 Primary Target Market…………………………………………………………………………………………………………….6
2.1.3 Primary Target Market Demographics……………………………………………………………………………………..6
2.1.4 secondary Target Markets……………………………………………………………………………………………………….6
2.2 drudgery Analysis…………………………………………………………………………………………………………………………………6
2.2.1 Strengths…………………………………………………………………………………………………………………………….…..6
2.2.2 Weaknesses…………………………………………………………………………………………………………………………….7
2.2.3 Opportunities………………………………………………………………………………………………………………………….7
2.2.4 Threats……………………………………………………………………………………………………………………………………8
2.



3 Competition Analysis………………………………………………………………………………………………………………………8
2.3.1 Primary Competitor………………………………………………………………………………………………………………..8
2.3.2 Secondary Competition……………………………………………………………………………………………………….….8
2.4 Keys to success…………………………………………………………………………………………………………………………….…9
2.5 Macro Environment Analysis……………………………………………………………………………………………………….…9
2.5.1 parsimoniousness………………………………………………………………………………………………………………………………...9
2.5.2 Culture…………………………………………………………………………………………………………………………………...9
2.5.3 Politics, Rules and Regulations…………………………………………………………………………………………….….9
2.5.4 Technology……………………………………………………………………………………………………………………………10
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