Student

Assignment
Un good practices in Marketing and their effects on rules of order

Submitted to: Sir Israr Shah
Submitted By: Asim Iqbal
Reg# 2129
Subject: Business Ethics
Date: 11.12.2011

International Islamic University capital of Pakistan Pakistan

Introduction:
This identification is aimed to explore some unethical practices in the field of merchandising. After reading the book of business ethics I am more comfortable to understand the brotherly and moral boundaries of business, set by the values norms and principles of the society. In this assignment I have foc utilize on the marketing functions of companies as there is some stuff which unethical. First I act to figure out the framework of unethical marketing and consequently I analyze this issue from a power base. set ahead I enclosed the basic points on which marketing is unethical and finally I write down specific ethical issues in all functions of marketing, from production process to internet marketing.

Un-Ethics in Marketing and their effects on people:
1. Frameworks of analysis for marketing ethically
Possible frameworks for judging the Marketing on ethical thou:
* Value-oriented framework, analyzing ethical problems on the basis of the values which they infringe (e.g. honesty, autonomy, privacy, transparency).



An pillow slip of such an approach is the AMA Statement of Ethics. In Pakistan there is no such statement.
* Stakeholder-oriented framework, analyzing ethical problems on the basis of which they affect (e.g. consumers, competitors, society as a whole).
* Process-oriented framework, analyzing ethical problems in terms of the categories used by marketing specialists (e.g. research, price, promotion, placement).
2. Power-based analysis
In marketing, the relationship between maker/consumer and buyer/seller can be adversarial or cooperative. For an use of cooperative marketing, see relationship marketing. If the marketing situation is adversarial, another(prenominal) dimension of difference emerges, describing the...If you want to get a good essay, order it on our website: Ordercustompaper.com



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