Background Information
naturalised: 1920
Global Australian public airline company
Industry: transportation
work of international and domestic air transportation services and stand up activities
Product Portfolio: Qantas Domestic, Qantas International, Jetstar Domestic, Jetstar Asia/International
Headquarters: Sydney, NSW
MISSION
To operate the worlds better premium airline, Qantas
To operate the worlds best low fares carrier, Jetstar
MARKET SHARE
Australian Domestic Market: 65 %
International Market: 18.
7 %
expose BUSINESS GOALS AND PRIORITIES
Safety: demonstrate genuine commitment to safety
foil and Honesty: is open, listens and speaks honestly
Customer Focus: always put the guest first when making decisions
Collaboration and Teamwork: working to fallher to pretend success for all
Enjoyment: enjoys work and being part of a successful team
Ownership and Accountability: taking responsibility for delivering agree outcomes
Situational Analysis
SWOT ANALYSIS
Strengths:
Extensive network: part of One cosmea Alliance
Highly competitive positions on major international routes -> extremely influencing power -> maximized transportation options for customers
Majority of domestic market share
exquisite airport locations and facilities
Globally recognized brand name and logo
Largest Australian based airline loyalty programme -> customer loyalty
WEAKNESSES
current disputes between Qantas management and unions + Recent safety incidents have tarnished the Qantas effigy -> negative perceptions on Qantas image and reputation
Negative publicity generated from the loving networking sit, Twitter due to Qantas competition offers
OPPORTUNITIES
Expansion of Jetstar...If you want to get a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment