Loyalty

Loyalty Program in Apparel Industry

Surendra Dubey


Introduction

The Loyalty is mainly assumed as the behavioral aspect of the customer cerebrate with the repeat buying. But if the customer is attached with you because she has no ameliorate alternative, will it still be called loyalty? Loyalty raft be understood with the help of its two components i.e. attitudinal loyalty and behavioral loyalty.

Customers validating attitude towards your label i.e. brand preference, belief, commitment and intention to buy and Customers positive behavior such as how customaryly customer buys your product, tardily when she has bought, how much is the monetary value of purchases.



Satisfaction Loyalty revenue enhancement Chain









Loyalty Programs are the schemes offered to customer as reward for their cumulative patronage with the brand. It spate be immediate or early incremental benefits to customer.

Loyalty Program can be offered:-

a. As Loyalty schemes (cards) such as membership card with portend accumulation for desired awards or special discounts

b. Customer clubs such as Sams Club by Wal-Mart, Harley self-possession club. Not very much prevalent in India

c. gross sales promotion such as free premium for regular purchase, rebate or cash back.






A readymade garment sell establishment or a retail group may issue a loyalty card to a consumer and consumer can use the card as a identification doer to be eligible for special discounts or point accumulation.





outcome card is better idea for retailers to track the consumer behavior towards their brands. In fact the behavior can be studied as brand behavior and further analyzed to know wherefore customer is buying certain similar brands ignoring other brands on same parameters but slightly differs in offering.


Nowadays untried generation seems not very loyal in frequent buying but from the point of view of apparel, they sometime dumbfound to the brands for very particular reasons for example, Jeans...If you want to get a estimable essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper