Lg Electronics - The Blue Ocean Strategy

International Management 3rd lesson Study compact LGE: Global Strategy in Emerging commercialize 1. Introducing the Case This case shows how LG emerged in first place, in the South Korean market, how this experience in the domestic market influenced the way it spread out into the BRIC emerging economies, the differences and similarities in the entrance into this group of countries. The Korean Market was gamely competitive and this helped LG enacting come fro m behind strategies and similarly fighting its way to the top in the BRIC countries; the Korean regimen gave much importance to R&D which made high quality R&D enabling quick and utile localization of products and services always central to its approach to expanding its heading within the emerging economies and also made clear the importance of working with the government which work well in brazil-nut tree; Korea was economicalally disadvantageous which gave LG awareness of its social responsibility, which was very effectual in India also. There are several similarities in how LG spread out into BRIC economies. First, in India and Brazil LG appears to be combining a winning brands from local to global strategy, by using local engine room excellence.



Then, it utilized the incentives governments offered and the changes in government policy to maximize the benefits it was competent to access. Also, it marketed itself through sponsoring national sporting events raising its brand recognition, and in other cases this brand recognition came from not retiring from the countries when economic crisis came over. Also it focused very much on the consumer and in the pre and after sales which made LG launch, in India and Brazil, launched a flicker of repair vans to reach geographically remote areas at sententious notice. 2. Challenges Ahead The first main challenge facing LG is that in the emerging economies, where it had worked hard to establish itself, competition is increasing quickly from both new entrants and revitalized old-timers. How LG...If you want to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper