Halifax Case Study

IS/IT for managers: Halifax Case Study

1. Business Strategy

2.1. What was the strategical mentation taking situation at Halifax at the time
Halifax thought at that time that cosmos the largest building company, and having over 20 millions customer draws and around 20 % of the UK mortgage market would be key advantages to convert into the biggest and trump personal finance business in the UK.
This portfolio of reliable customers represents a large amount of potential customers, which explain this strategic move. More, the managers of Halifax sensed the potential of Internet in online banking and the evolution of the service.
In terms of IS, it meant cleaning up the previous existing files by creating an high-fidelity members register with up to date details of names, addresses … It imposes first to crack the level of data, and then to collect the information about current customers.
For the share relations resulting of the conversion into a plc, Halifax has to take into account that about 8 millions of people would be transferred shares, and about 2 millions of them would sell it the same day.
We can summarize the strategic thinking by the following scheme:

2.2. Describe and evaluate the strategic planning process in Halifax
The strategic planning of Halifax is include in a larger transformation which will transform Halifax from a building society to a bank.





Strategic Planning
Halifax Case
3
Halifax make Society
1990
Leeds Permanent
Merged
1995
Halifax Plc
Became
1997

Halifax Building Society
1990
Leeds Permanent
Merged
1995
Halifax Plc
Became
1997

The Halifax strategic planning process uses IT as the main(prenominal) tool of the transformation of the company. The Halifax Direct phone service is IT aided and one of the key to the success of this operation.
2.3. Was the development of share dealing by the Halifax a risk worth taking? blueprint the risks and rewards and justify your conclusion
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