Intersect Investments has identified a new vision to help survive competition. Their goal is to be no lower than the third in the industry. They allow for enterprise to meet these goals by creating new products and services by use a warning of customer intimacy that will build long-term relationships based on the cuss of the client. Intersect Investment will strive to improve customer loyalty and expiation along with increasing gross sales. This paper will describe the transformational variegate that Intersect will go through with(predicate) in distinguish to meet these goals.
Situation Analysis
Issue and Opportunity Identification
Intersect Investments is presented with many a(prenominal) issues that can be turned in backup opportunities. Intersects CEO, bounder Jeffers has identified a new vision. This new vision is to raise a broad set of products and services to consumers and small business customers using a model of customer intimacy that will build long term relationships based on trust and value to the customer (Scenario Two: Intersect Investments, n.d.). In revision to reach these goals, Frank Jeffers has replaced the Executive Vice professorship of selling and Sales with Janet Angelo. Janet has the expertise in customer intimacy model unlike the previous EVP.
After interview the staff and through various meetings the following issues have been discovered.
The current Vice President of Sales has voiced her opposition regarding the new changes. In concomitant to her resistance to change, the VP of Sales has fallen short of revenue goals and the sales employee turn over rate is up by 25 percent. Customer satisfaction is also down by 10 percent. Intersect Investments will use Lewins compound theoretical account which is a terce-staged model of planned change which explains how to initiate, manage, and stabilize the process. The three stages are unfreezing, changing, and refreezing (Krietner & Kinicki, p.677). Part of the change process under the Lewin Change Model involves learning...If you want to get a full essay, direct it on our website: Ordercustompaper.com
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