Wireless and Fundamental Changes

Exhibit 1. 4 highlights the marketing implications of net technologies in the follo attaing categories Bits non atoms, Mediating technology, Global reach, Ne twainrk externality, Time moderator, Information equalizer, Scalable capacity, Open Standard, market place deconstruct, and Task Automation. What fundamental changes has the Internet brought to marketing? The balance of power is shimmy to buyersone of the most fundamental changes to marketing. Marketers have practically lost entertain of brand images due to blogs, online bulletin boards, and other online chat, and must consistently underpromise and overdeliver. other(a) changes Market fragmentation. The Internet put finality to this trend by extending to its lasta market size of one guestand prompted marketers to create products and communication to small target groups. Death of distance. Geographic location is no womb-to-tomb a factor when collaborating with business partners, supply chain firms, or customers, or just chatting with friends. Time compression. Time is not a factor with Internet communication between firms and their stakeholders.Online stores can be open 24/7 quite a little can communicate as their schedules permit times zones vaporise for managers collaborating with partners on other continents. Critical knowledge management. In the digital world, customer information is easy and inexpensive to gather, store, and analyze. Managers can track marketing results as plans ar implemented, receiving play-by-play reports. However, turning huge databases into meaningful knowledge to guide strategical decisions is a major challenge. Interdisciplinary focus. Marketers must understand technology to take on its power.They do not have to personalizedly develop the technologies, but they pick up to know bounteous to select appropriate suppliers and direct technology professionals. sharp capital rules. Imagination, creativity, and entrepreneurship are to a greater extent important resour ces than financial capital. The net income properties that consider marketing are the blade itself. The web allows information to travel rapid doneout the whole world. Secondly, the existence of email contributes to a more competent way of communication. Email also has sparked the ideas for another internet revolution, the social networks.A social network is based on Web 2. 0 where the web allows interactivity within the internet single-valued functionrs community. The existence of social networks such(prenominal) as Facebook and cheep keeps people online more often than forward. Another example of internet properties that have-to doe with marketing is through blogs. There was a saying pen is cardsharp than sword. With blogs, internet users are allowed to express their opinions and discussions worldwide. The wiki pages such as Wikipedia are places where people share knowledge about everything, including brands and other marketing relate topics.With these internet propert ies, there are a few fundamental changes the internet has brought to marketing. Firstly, it changes the power shift from sellers to buyers. Consumers have the ability to share and review the products online where well products exit be praised and inferior products will be critiqued everywhere through word of mouth or some would call it word of swipe (WOM). It is also through this process that consumers trust each other more than they trust the companies.This issue can be measured by the succeeder of EBay in the online market where second-hand and unexpected products will be marketed in the website. ane could get an item from EBay where no other can find such as unique products. The other sorry change to marketing glide path due to internet is the market and media fragmentation. Before the existence of internet marketing, the brands will go through a series of supply chain before reaching to the What headaches about consumer privacy are raised by the increase use of wireless computing and handheld devices outside the home or oeuvre? here wireless devices can contain their financial and tete-a-tete information and those signals can be intercepted and other people can moderate information. 12. What concerns about consumer privacy are raised by the increased use of wireless computing and handheld devices outside the home or workplace? The rapid proliferation of wireless networks outside the home and work place has resulted in increased concern over privacy. In the digital context, privacy refers to two things the right to be left alone, and the right to keep ones personal information private (see chapter 5).With regard to wireless computing, one big concern is text message Spamming. As marketers gain access to prison cell phone numbers and even cell phone directories, many panic that unscrupulous marketers will overwhelm consumers with voice and text messages. Another concern is that people can intercept wireless transmissions, thus gaining access to personal information sent from PCs and other devices over wireless networks. Security issues with inflexible Internet connections with always-on services like DSL and cable were concern enough already.Now with services that broadcast data throughout the air freely available to everyone, consumers have reason to be even more concerned. The similar issues with privacy, credit cards numbers, personal information, etc. apply, except now people can listen in and even jump onto your network with a Pringles can for an antennae and a little know how. Encryption standards are still widely debated, but it is likely the added convenience will win out in the end. In a future with mobile craft and automated account transfers over wireless networks, security will engender paramount.