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A acoustic tolerateion REPORT ON visibility STUDY ON desoxyribonucleic acid/HTS exclusive READERS. AT Bennett, Coleman & Co Ltd. The clock of India BY SAAD BHATI ROLL NO-P11014 PGDBM third SEMISTER FOR POST GRADUATION DIPLOMA IN BUSINESS MANAGEMENT- MARKETING jalopy 2011-2013 CENTRE FOR MANAGEMENT PGBDM BANDRA, MUMBAI 400050 DECLARATION I Saad Bhati student of PGDBM Marketing (Semester II) at Centre for Management hereby decl ar that this Project entitled PROFILE STUDY ON desoxyribonucleic acid/HTS EXCLUSIVE READERS. has been carried out by me under the focus of Mr. .Roque rodrigues and Ms krupal Valia as per the norms prescribed by the University .And that I have not engaged in plagiarism of any sympathetic from promulgated / non make works. I further decl ar that the tuition presented in this assure is true and original to the best of my knowledge. DATE PLACE Mumbai ( SAAD BHATI ) acknowledgment With deep satisfaction and immense pleasure I am presenting this account statement on PROFILE STUDY ON desoxyribonucleic acid/HTS EXCLUSIVE READERS. This survey process could not have been successful without the motivation provided by the employees at clock of India, Mumbai CST office. It is my proud privilege to have got an pportunity to work with an view organization want propagation of India. The encouraging work environment and subtlety has enabled my learning. They were always immortalizey to provide constant support and give their noetic inputs to extend me through this enriching endeavor. I would equivalent to thank them for the keen interest they have taken in clarifying entirely the concepts and the underlying fundamentals. At the on sic I would kindred to express deep costly gratitude to Mr. Vikesh Walia (Vice chairperson TOI) for giving me an opportunity to work on this project in time of India.I would like to thank Mr. Sunil Gore (Associate Vice President TOI) for providing me with suggestions and help when required. I devote my special and sincere thanks to Mr Roque Rodrigues & Ms Krupal Valia for providing me the guidance and expensive advice, without whose constant support and feedback this project would have been a mere idea without a form or content. I would like to express my heartfelt gratitude to the TOI staff, Mumbai CST office who helped me by giving the moral support to accomplish the project successfully. I extend my sincere thanks to Prof.Neelam Mathur (Mentor), completely the faculty members whose guidelines helped me in the completion of this report. Last tho not least I would like to thank all those who were involved directly or indirectly in the completion of the project. Working at generation of India has been the most pleasurable companionship and has also been a great learning experience. Thank You CERTIFICATE instrument panel OF CONTENTS Sr. No. TOPIC Page No. recognition Contents Executive Summary Introduction Industry Profile caller-up Profile History Obje ctive Of The Project inquiry Methodology depth psychology & Interpretation Findings Conclusion Recommendations Annexure Bibliography EXECUTIVE SUMMARY The project deals with the profiles of readers of Hindustan times and deoxyribonucleic acid . To experience the psyche of deoxyribonucleic acid and HTs exclusive readers. The project focuses on the class of HT / desoxyribonucleic acids readers & their reading habits. The project also helps us to understand why they ar subscribing to HT/desoxyribonucleic acid. It also helps us know the reason for which the subscribers be switching everyplace to some other(a)wise news signs like and what plan of action should be undertaken to compete in the composition industry.The interrogation design implemented in this project is (a) look into Approach searching Research. (b) Sampling Method Non-Probability Sampling. (c) Sample Size 200 responses of incline give notice (of)er readers in Mumbai, of which 100 are D NA readers & 100 are HT readers. (d) Research Methodology Interview person on one to one land using structured questionnaire. universe Every person normally starts his twenty-four hour occlusion by reading the intelligence operationpaper in the morning. In these modern geezerhood instead of having more other options like 247 newsworthiness Channels, Online news, Mobile updates etc.The importance of the theme publisher is not yet changed in the behavior of people. Newspaper always treated as most reliable, analytical, trusted news kickoff but definitely the content of the report has been changed over the period of time. Generally newspaper reading habit in the house starts with the conventional family newspaper. The perception of the reader about newspaper start from writing style, editorial, layout, see of the newspaper & convenience of reading etc. It does make people to disgusting to change their newspaper brand from one to another unlike FMCG produce or to rep lace it with the electronic news.Its take years to cultivate a newspaper brand in to the family. Most of the time the family newspaper or 1st choice newspaper of the family is the regional newspaper Marathi, Hindi, Gujarati etc. second is the English newspaper. The 1st and the 2nd choice of newspaper normally think over into their socio economic status. English is an inter subject area language. Everybody not save in India but also throughout the world wants to cope with English language. Mumbai, being a metropolitan city & the financial capital of India.psychoanalyst says that, volume people read English in Mumbai but totally a few of that major(ip)ity buy English newsprint of any kind. This study put lights of many of the facts & figures. Today mornings newspaper publishing is a private-enterprise(a) and became a very complex market. The morning newspapers compete with each other and with other media such as TV, radio, the internet and other on-line services. In order to be competitive in the media landscape of today, morning newspapers read to improve the production and the distribution of newspapers as well as other processes within the newspaper companies.This study has been undertaken to understand the newspaper industry majorly conpennyrating on Mumbai region analyzing the Three major market players The multiplication of India, Hindustan generation & DNA INDUSTRY PROFILE There are varieties of News papers operational in Mumbai in all languages like English and Local Languages like Hindi, Marathi, Urdu, Malayalam, Tamil, Gujarati for effortless Samachar and news Updates which are available at lots of News paper stalls and Railway Book store around Mumbai be at around 2 to 3 rupees each depend on their cost.You can read all type of news like governmental news, Local news, Financial and economical updates like Rate of Gold, Silver and transnational Currency rates etc. List of English Newspapers The time of India, Economic quantify, Financia l Express, Indian Express, Mumbai reverberate, Mid-day, DNA, line of merchandise-Standards, Hindustan Times and Free Press Journal. List of Hindi Newspapers (Urdu newspapers) Hindi Midday, Tehalka news, Navbharat Times, Humara Mahanagar, Aaj Ka Anand, YashoBhoomi, Dopahar, Saamna, Hindmata, Mumbai Sandhya. List of Gujarati Newspapers Gujarat Samachar, Mumbai Samachar, Divya Bhasker, Sandesh, Guajarati Midday, JanmaBhoomi.List of Marathi Newspapers Loksatta, Maharashtra Times, Navshakti, Navakal, Vartahar, Saamna (saamana), Sakal, Sandesh, Lokmat, Divyabhaskar, Mumbai Mitra, Navabharat times, Sandhyanand, Punya Nagri, Samrat, Ratnagiri news, Mumbai Chaufer. Other Languages Newspapers Kanada Times, Karnataka Malla, Udaya, Vani. Market Share of Mumbai English Dailies Analyst says that 3. 5million people read English in Mumbai but only 1. 2 million buy English newsprint of any kind. Mumbai had only sestet English dailies till 2005. propagation OF INDIA is an unbeaten king of Mumbai English newspaper market COMPANY PROFILE * The Times of India (TOI) is an English-language bank note newspaper that is wide read throughout India. It has the largest circulation among all English-language newspapers in the world, across all initialises (broadsheet, tabloid, compact, Berliner and online). It is possess and managed by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family. In the year 2008, the newspaper reported that (with a circulation of over 3. 14 million) it was Certified by the canvass Bureau of Circulations as the worlds largest exchange English-language Daily newspaper, placing as the 8th largest look ating newspaper in any language in the world.According to the Indian Readership pile (IRS) 2010, the Times of India is the most widely read English newspaper in India with a readership of 70. 35lakhs (7. 035million). This ranks the Times of India as the top English newspaper in India by readership. According to ComScore, TOI Online is the worl ds most-visited newspaper website with 159 million page views in May 2009. history OF TIMES OF INDIA The Times of India came into being on November 3, 1838 and was cognise as The Bombay Times and Journal of Commerce. Initially the paper served only the British residents of western India.Published twice a calendar week on every Saturday and Wednesday, The Bombay Times and Journal of Commerce contained news from Europe, America and the sub- continent and was circulated betwixt India and Europe via regular steamships. 1838 The Bombay Times and Journal of Commerce is launched by a British syndicate. 1855 Telegraph service starts in India and the paper signs an agreement with Reuters for gentility news coverage and lowering subscription rates. 1861 Paper is renamed The Times of India after it acquires cardinal smaller rival papers. 1902 Paper moves into its current offices opposite Victoria Terminus. 915 legal injury for the paper is cut from four annas to one anna as new carous el machines increase supply. 1946 Paper becomes Indian-owned and the editorial policy becomes openly nationalist. 1949 Matrimonial ads, cognise as Catches and Hatches, are introduced. 1950 Papers crest is changed from the lion and unicorn symbol of imperial Britain to cardinal elephants, and anew credo Let Truth Prevail is adopted. 1991 The Times of India is chosen as one of the worlds six greatest newspapers by the BBC. 1996 Timesofindia. com launched. 1997 Mumbai edition carries its premier(prenominal) color photograph. 003 Delhi edition becomes the first paper in India to go all-color. The chance(a) circulation of Times of India is more than 2 million Shades of Times of India TOI in Electronic Media A 24 hour English news channel, TIMES NOW has been started couple of years back by a go venture between Reuters and the Times assemblage. The come with also owns a modus vivendi TV channel Zoom and a radio channel intercommunicate Mirchi. peerless of Indias leading radio channel Radio Mirchi is available in Delhi, Mumbai and other important cities of India. Times Group in MerchandisePlanet MTimes Retail with Planet M outlets offer merchandise from music to decorator watches, books and cafes. Times Group Events The Times group organizes a number of fairs and exhibitions time-to-time all over the country. Times Utsav Consumer fairs, Times Ascent Job Fairs and bringing up Events are the fair and exhibitions organized by the Times group. The Times Group sponsors elude World and Miss Universe events and played host to a galax of stars at the Film fare Awards. The group also organizes The Economic Times Awards for corporate Excellence or the fault Equity Quiz. Times Group in Social ServicesThe philanthropic arm of the Times group, the Times Foundation, offers Non-Government Organizations , institutions others organizations all over India, a good platform to converge and address the countrys developmental needs. TOI on Internet Times Group offers I nternet services worldwide that covers everything from art to airlines, knowledge events to telecom and integrated marketing,. The site is visited by millions of users from India and other countries of the world. Websites of Times group are http//www. timesofindia. com (The Times of India) http//www. economictimes. com (Economic Times) ttp//www. indiatimes. com (India times) http//www. epaper. timesofindia. com (TOI e Paper) http//www. syndication. indiatimes. com (Times Syndication Service) http//www. educationtimes. com (Education Times A comprehensive education portal) http//www. timesascent. in (Times Ascent A HR federation portal) http//www. timesjobs. com (Times Jobs. com A job portal) http//www. simplymarry. com (Simply Marry. com A matrimonial portal) http//www. magicbricks. com (Margi Bricks A factual state portal) http//www. radiomirchi. com (Radio Mirchi) Products under Times of India Umbrella TOI Sister Publications Economic Times A Financial everyday * Nav b harat Times Hindi Daily Newspaper * Maharashtra Times Marathi Daily Newspaper * Mumbai Mirror Morning newspaper from Mumbai * Femina Womens magazine print in association with BBC * Filmfare English Film Magazine published in association with BBC TOI Supplements The Times of India comes with several city-specific auxiliarys, such as Delhi Times, Bombay Times, Lucknow Times, Bangalore Times etc. These city concomitants carry entertainment news, gossips, page3 party news, photographs and other life-style think happenings in metros and big cities.Other major additions of TOI include Times Wellness Carries health related news and also provides solution of your grievances by experts. Education Times Education Times is periodic appendage focused towards students and acts as a counselor and advisor for student community. Times Ascent A weekly supplement Times Ascent seeks to introduce more understanding of military personnel Resources and corporate life related stories. Als o carries the advertisements of various kinds of jobs in India and abroad. zigzag wheels Zig wheels is a supplement related to auto-mobiles and latest development in the industry.Times Property The weekly supplement has real estate and property news. Times Life Times life comes once in a week carrying news about life of personalities and famous people. Times Classifieds Carries advertisements regarding jobs, buy and sell of items etc. Times Matrimonial Feature marriage advertisement of boys and girls smell for match. Rouge A weekly supplement Times en stylus A weekly supplement Products of Times of India CURRENT SENARIO The Times of India is published by the media group Bennett, Coleman Co. Ltd.This company, along with its other group companies, cognise as The Times Group, also publishes The Economic Times, Mumbai Mirror, Pune Mirror, the Navbharat Times (a Hindi-language fooling broadsheet), the Maharashtra Times (a Marathi-language insouciant broadsheet). The Times is self -declared as a liberal newspaper, and is sometimes described as irreverent. The present management of The Times Group has been instrumental in changing the outlook of Indian journalism. In India, as is elsewhere in the world, the editor program of a newspaper has traditionally been considered as the most notable set up in a newspaper set up.The Times of India, however, changed this in the beforehand(predicate) 1990s, in keeping with the management policy of treating the newspaper as on the nose another brand in the market. The main newspaper and its many sub-editions are now run by editors who are plant within the ranks and the company gives able chance to everyone to occupy the editors seat. The Times Group also places equal focus and importance to every department and function which has made it a professional entity and ensured its place as the most profitable newspaper in the country. In late 2006, Times Group acquired Vijayanand Printers Limited (VPL).VPL used to publish ii Kannada newspapers Vijay Karnataka and Usha Kiran and an English daily Vijay Times. Vijay Karnataka was the leader in the Kannada newspaper share then. In January 2007, the Kannada edition was launched in Bangalore and in April 2008 the Chennai edition was launched. Their main rivals in India are The Hindu and Hindustan Times, which hold second and third position by circulation. There was a serious backlash against the papers irresponsible coverage chase the verdict of Ayodhya disputed land case. This also provoked serious condemnation about the papers poor news standards in Twitter.The Times Group Corporate directors Indu Jain Samir Jain Vineet Jain Sahu Jain Sahu Ramesh Chandra Jain Sahu Shanti Prasad Jain Brand Newspapers, magazines and websites The Times of India The Economic Times Maharashtra Times Navbharat Times Mumbai Mirror Pune Mirror Kolkata Mirror Bangalore Mirror The Times of India Kannada Times Private Treaties ET Chandigarh Zig Wheels Times Global Broadc asting Times Now ET Now Zoom subscribe India Times Internet Indiatimes portal TimesofMoney Times Infotainment &Entertainment vane India Radio Mirchi Absolute Radio 360 Degrees Times Outoors Mirchi Movies Limited Times Business Solutions TBSL Times Jobs SimplyMarry MagicBricks Yolist Ads2Book PeerPower World Wide Media Filmfare Filmfare Awards Femina Femina Miss India Top Gear India hi BBC Good Homes Femina Hindi Grazia What to Wear TIML Radio TIML Radio Limited archives OF DNA Daily News and Analysis(DNA) is an Indianbroadsheetpublished in the English language fromMumbai,Ahmedabad,Pune,Jaipur,BangaloreandIndoreinIndia.The broadsheet was launched in July 2005 and chargeed a young readership. DNA is owned and managed by Diligent Media Corporation, a enunciate venturebetweenD B Corp Ltd. (Dainik Bhaskar) andEssel Group. A high-profile publicise campaignwith thetagline, Speak up, its in your DNA, preceded the birth ofDaily News and Analysisin 2005. The situational contex t into which the publication was introduced was described by the Indian media as tumultuous, with price cuts and competitive activity occurring.In an announcement on the front page of DNA on February 1, 2010, Aditya Sinha,editor-in-chief, announced that DNA would trickle its edit page abenchmarkoccasion in the newspapers history. DNAs decision was considered to be a bold action and attracted much criticism in the journalism field. DNA subsequently began providing, where appropriate, expert opinion andcommentsin dissimilar pages of the newspaper. In October 2011, as per the MRUCs (Media Research Users Council)Indian Readership Survey (IRS) Round II intractable DNAs total readership to be 12. 2 lakh in Mumbai and an average egression readership (AIR), across its six editions, of 8. 24 lakh. IRS also graded DNA as no. 6th among the Top Ten English Dailies in India. DNA is the second most read English broadsheet in the city of Mumbai. The countrys youngest English newspaper contin ues to set a scorching pace, registering 86% growth in AIR over the five years since the IRS survey in the second half of 2006, close to doubling the issue readership from 4. 44 lakh. DNA also has the highest percentage of readers (36. %) in the 30-49 age group in Mumbai among the English dailies, and the second highest percentage of readers who are graduates (52. 2%) or fall in the socio-economic classes A and B (73. 5%). On February 11, 2007, DNA announced that its salaried circulation had reached 400,000 in Mumbai. It had previously reached 300,000 in October 2006. In May 2006, DNA authorized Ernst & Young to certify its circulation figures. E & Y submitted its report in July, putting its paid circulation at 270,000. DNA is currently published from Mumbai, Bangalore, Pune, Ahmedabad,Jaipur and Indore.DNA has stopped publishing from Surat. The supplement typically contains information about happenings around a certain city, contests, games and puzzles, comics, jokes, recipes, as well as coverage of international issues such as global warming and insult of animals, childrens problems like bullying and heavy homework, various facts and news, and childrens contributions such as poems, essays, articles on their life, letters to the editor, and drawings. SUPPLEMENTS OF DNA AFTER HRS DNA AFTER HRS is an entertainment newspaper which covers news about bollywood, page 3 parties and buzz in town. DNA PROPERTYDNA PROPERTY is a weekly supplement it gives details about real estate properties around the country. DNA SPORTS DNA SPORTS is a daily supplement which covers all sports news national as well as international. HISTORY OF HINDUSTAN TIMES Hindustan Times(HT) is an Indian English-language daily newspaper founded in 1924 with root in theIndian independence sweat of the period (Hindustan being a historical name forIndia). It is the flagship publication ofHT Media Ltd. Hindustan Times is one of the largestnewspapers in India, by circulation. According to the Audit Bureau of Circulations, it has a circulation of 1. million copies as of 2010. The Indian Readership Survey (IRS) 2011 revealed that HThas a readership of (37. 37 lakhs), placing it as the second most widely read English newspaper in India afterThe Times of India. It has a wide reach in northernIndia, with simultaneous editions from New Delhi,Mumbai,Kolkata,Lucknow,Patna,Ranchi,Bhopal andChandigarh. The print location ofJaipurwas discontinued from June 2006. HTlaunched a youth daily,HT Next, in 2004. The Mumbai edition was launched on 14 July 2005 and the Kolkata edition was launched on early 2000.Other sister publications ofHindustan TimesareMint(English business daily),Hindustan(Hindi Daily),Nandan(monthly childrens magazine) andKadambani(monthly literary magazine). The media group owns a radio channel,pyrexia, and organizes an annual Luxury Conference which has featured speakers like designerDiane von Furstenberg, shoemakerChristian Louboutin,GucciCEO Robert Polet andCartierMD Pa trick Normand. Hindustan Timesis owned by the KK Birla branch of the Birla family. Hindustan Timeswas founded in 1924 byMaster Sunder Singh Lyallpuri, founder-father of theAkali movementand theShiromani Akali DalinPunjab.S Mangal Singh Gill (Tesildar) and S. Chanchal Singh (Jandiala, Jalandhar) were made in charge of the newspaper. Pandit Madan Mohan Malaviya andMaster Tara Singhwere among the members of the Managing Committee. The Managing Chairman and caput Patron was Master Sunder Singh Lyallpuri. K. M. Panikkar was its first editor withDevdas Gandhi(son ofMahatma Gandhi) on the editors panel. The crack ceremony was performed by Mahatma Gandhi on 26 September 1924. The first issue was published from Naya Bazar,Delhi(now Swami Sharda Nand Marg). It contained writings and articles from C.F. Andrews, St. Nihal Singh, Maulana Mohammad Ali,C. R. Reddy(Dr. Cattamanchi Ramalinga Reddy), T. L. Vaswani, Ruchi Ram Sahni, Bernard Haton, Harinder Nath Chattopadhyaya, Dr Saifuddin Kichlu an d Rubi Waston etc. Sadar Panikkar launched the Hindustan Times as a serious nationalist newspaper. As an Oxonian, historian, and litterateur, Panikkar must have hoped to make his paper eventually more than an Akali sheet. He became the editor and funds flowed freely from activist Akali patrons. He exerted himself strenuously, but the paper made very little headway.In two years Panikkar could not take the print order any high than 3,000. By then the Akali movement appeared to lose steam and funds desiccate up. The paper was saved from an untimely demise when Pandit Madan Mohan Malaviya stepped in to realise his romance of a newspaper in Delhi. TJS George, Lessons in Journalism, 2007, Viva Books, New Delhi. Malaviya embossed Rs. 50,000 rupees to acquire the Hindustan Times along with the help of nationalist leaders Lajpat Rai and M. R. Jayakar and industrialist G. D. Birla, who paid most of the cash. Birla took full control of the paper in 1933.The paper continues to be owned b y the Birla family. It has its roots in theIndian independence movementof the first half of the twentieth century and even faced the famed Hindustan Times Contempt Case (AugustNovember, 1941) atAllahabad High Court. It was edited at times by many important people in India, includingDevdas GandhiandKhushwant Singh. Sanjoy Narayan, has been appointed the editor in chief of the paper and was due to take over in August 2008. Recently the editorial page has seen a major makeover and has been named comment to bring in more flexibility and some-what less serious-mindedness to the page.HT MUMBAI EDITION HT Mumbaihas an eight-page daily lifestyle supplement (in tabloid format) calledHT Cafe. It has its education supplement called HT Education on Wednesdays. The paper also comes with a magazine on Sundays calledBrunch. The Mumbai edition is managed by Mohit Ahuja, an alumnus of NMIMS, Bombay. The resident editor in Mumbai isSoumya Bhattacharya. self-command The Delhi-based English dailyHin dustan Timesis part of the KK Birla group and managed byShobhana Bhartia, missy of the industrialistKK Birlaand granddaughter ofGD Birla.It is owned byHT Media Ltd. The KK Birla group owns a 69 per cent stake in HT Media, currently valued at Rs 834 crore. When Shobhana Bhartia joinedHindustan Timesin 1986, she was the first woman chief executive of a national newspaper. Shobhana has been nominated as a Rajya Sabha MP from Congress Party. Along withHindustan Times,HT MediaownsDesi martini,Fever 104 FM, andMint (newspaper). HT SUPPLEMENTS HT BRUNCH An exclusive lifestyle magazine, every Sunday. The readers of HT wake up to Brunch every Sunday morning, which is one of best-loved offerings from its stable.In a magazine format and clearly about the good life, it covers stories around food, fashion, shopping, travel, health & wellness, books & image reviews, celebrity talk, lifestyle etc. One of the biggest draws of Brunch is the bouquet of columns by prominent journalists likeVir Sangh vi(food & travel), Sanjoy Narayan (music) andRajiv Makhni(technology). This universally appealing brand has the core target group vested in upwardly mobile young families, looking for enhancing their lifestyle quotient. HT CAFE The entertainment & lifestyle supplement, every day.The Hindustan Times reader wakes up to a bundle of fun, frolic, entertainment and masala everyday called HT City (in Delhi) and HT Cafe (in Mumbai). One of the strongest drivers of readership, the daily entertainment supplement enjoys almost universal salience and readership. The buzzy daily supplement has redefined lifestyle and entertainment space in newspapers, packing a punch with daily dose of Bollywood, Hollywood, Fashion, Relationship, City and Campus. The supplement offers an array of daily sections catering to different tastes health & wellness, gadgets, travel, motoring and food.One of the biggest draws of the supplement is the Weekend contriver on Fridays that the young people of Delhi & Mumbai refer to as a guide to living it up in the city. HT EDUCATION Education Supplement, every Wednesday (earlier known as HT Horizons). HT Education offers the much needed guidance and mentorship to the students, which really helps them in choosing the best in education leading to a great career. HT Education is a supplement dedicated to serving the needs of not only student community from 10th to post graduates, but also the parents who are concerned about their childs future.The supplement is a source of comprehensive info around career options, admission and scholarship information, college profiles, guidance and expert counseling. Its a one-stop guide to the students to prepare for their most kindle phase in life. HT ESTATES Real Estate supplement, every Saturday. HT Estates as a supplement partners and corroborates the readers with information that helps them buy or sell their properties. This supplement comes with the newspaper every Saturday. The supplement offers countless opt ions on property buying and selling.Along with that the supplement also enlightens both the buyers and sellers on legal aspects of realty transactions. Specifically for buyers the supplement offers array of information on realty trends, loan rates, etc. INTRODUCTION TO THE PROJECT Title of the Project PROFILE STUDY ON DNA/HTS EXCLUSIVE READERS. Objectives of the Study To understand the psyche & the profile of DNA and HTs exclusive subscribers Process * To prepare a list of DNA and HTs exclusive subscribers (zone wise) * Conduct a survey of 200 readers to understand profile / reading habits / demography / preference. To understand the 5 ps of DNA/HT subscription schemes. * Compilation and evaluation of the subscribers insights and psyche Research Methodology * Data collection method Survey * Data entreaty Primary data collection * Data collection tool Questionnaire * drive group Exclusive DNA/HT Subscribers * Sample size of it 200 Areas covered Mumbai- Urban, suburban, Navi- Mumbai & Thane District. QUESTIONAIREName-_______________________________ Age_______ Occupation -__________________________ Contact no________________ Area___________ Family size____ email ID_______________________ Income Group 1lakh 1-2 lakh 2-3 lakh 1year 1-2years 2-3years