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IntroductionThe NWS siege of Yorktown sponsorship agreements follows the BUPERS guidelines on sponsorship and this guideline is our Bible. We adhere to it strictly.NWS Yorktown special offsprings swirl a unique avenue for the corporate sector to meet their business objectives through sponsorship opportunities. MWR proceedss offer specific target markets of all ages including two military and civil communities. In order to become apart of corporate advertising budgets, a certain message about NWS Yorktown special events and the many benefits they offer to potential sponsors must(prenominal) be conveyed in a timely and impressive manner.There ar more events than are supported by sponsorship dollars. Sponsorship proposals are being more carefully assessed to select opportunities which offer the most term and amplyest potential of measur fitting sales increases for budgeted promotional dollars. Once an event has been proved to deliver corporate benefits, sponsors will seek out more event opportunities and possible increase existing involvement.Establishing Excellence in Programming and death penaltyNWS Yorktown MWR special events compete with special event programs throughout the Hampton roads area. These programs typically have large operating budgets and the ability to charge high ticket prices to patrons. MWR is becoming increasingly more effective in doing more with less and thus providing events equal to, and sometimes better than events on the alfresco for nominal fees.Consistency in excellence event programming is a goal of MWR. Communicating this idea to Hampton Roads military is an even great goal. An established special events program with consistent high attendance records in a specified target market is a prime airfield for a company looking to coordinate their promotional dollars efficiently.Understanding merged Objective of Event ParticipationToday, more than ever, event marketing must be designed to fulfill specific business objec tives. By determine these distinct goals, we as event organizers can assist corporations in self-colored their projections through sponsorship of our events. Once sponsorship agreements have been signed, a personalized advertisement and promotional package can be tailored to specific business needs. For the event organizer, being in tune with the event means being able to offer creative marketing ideas to participation sponsors. It is just as consequential for the sponsor to receive a measurable, positive result as it is for MWR to master the sponsors dollars. Looking at the entire picture from both ends of the spectrum is the key to successful event marketing program.Commercial Sponsorship vs DonationsCommercial sponsorship is the deepen of cash, goods, and/or services for marketing opportunities at an event.