Persuasion

For any Idea, effective negotiation and change Is necessary in order to yield your target audience. Through means of opinionated idea the communicator will appeal to causa and logic to help change attitudes. or they may appeal to emotion and uniform by means of heuristic popular opinion to change beliefs. Every communicator aims to elevate dfferent and want results. For example, sales quite a little, politicians, and leading in other(a) argonas all(a) slang incompatible goals and audiences, plainly use persuasion to their benefit. Cult leaders and other extremists in history bear used persuasion to immerse ollowings and gain social loyalty.Over time they have evolved with different spectral, political, and revolutionary motives. A madness by definition Is a small religious company that is non part of a big and more accepted piety and that has beliefs regarded by umpteen passel as extreme or dangerous. They are typically characterized by their distinct beliefs and rituals related to devotedness to a god or person, are isolated from their sur forget me druging evil culture, and have a attractive leader (Myers. 252). These charismatic leaders of will use persuasion to determine the intentions, attitudes. eliefs, behaviors. and motivations of different Individuals (Thoms and Walden, 2007).Vulnerability in the large community is the maln reason Individuals find ease in cults (Richard, 2010). Feelings of inferiority, ignorance, social threat, and other such(prenominal) factors influence an individuals ability to be persuaded into a cult. After a person converts into the beliefs and practices of the cult, the cults flair of life becomes second nature. Isolation, and un-acceptance of the cults beliefs by the larger community makes leaving very difficult. thither have been several great cults round the gentleman, with effective leaders, including sublime Sun Myung moon around, Reverend Jim Jones, and Marshall Applewhite.In 1954, Rever end Sun Myung daydream founded Unification Church in randomness Korea. Capitalizing on the problems of his time, Moons teachings viewed divided Korea as the frontline of the state of war between democracy and communism deity and Satan. Moon claimed a vision he received at hexadteen years old was what called him to complete the Christ commissioning. His church p stumbleed a conservative, family-oriented value system and his reading of the Bible. He argued that, Christ was crucified and died having ot completed the mission of marrying and getting a perfect family (Dolan, 2000).Moon, a self-proclaimed Messiah, was to become parent to all of kindity. Moons teachings were to arrangement obedience to him since he was the Messiah. He attracted a worldwide hobby through a mixture of Christianity, anticommunism, and glorification of himself as a messiah (Myers, 252). Moons ability to persuade people was in the need for a penny-pinching family, which is a problem to umpteen all all all over the world (Thoms and Walden, 2007). A conjure for peace Is another tactic that Moon applied to pursue the beliefs of the cult.After being excommunicated by the Presbyterian Church, unification Church was characterized by legion(predicate) wedding presided by Moon. The ceremonies gained international attendance for joining thousands of Identically dressed b commoves and grooms. many of whom had never met 1 OF3 DeTore, In matrlmony. I ne grandeur 0T tne Dlesslng ceremonies was meant to craw trade attention to the Church, and highlight its emphasis on traditional morality. They also brought Moon fame and notoriety. The church still exists and continues to teach its beliefs and practices all over the world.In the 1970s Marshall Applewhite formed the cult Heavens Gate. Applewhite and Bonnie Lu Nettles believed that they were The Two make in the Book of Revelation and that they were on an important spiritual mission. During a six month stay in prison Applewhite refi ned his beliefs. He termed a somatic and literal version of heaven in outer space, where he came from, the Level supra Human. He and Nettles believed that they were sent to help others reach this next level. Applewhite taught his followers that the earth was to be recycled to a new clean state, and they ould ride the comet HaleBopp to heaven (Dolan, 2000).In Heavens Gates teachings, the human body was provided a vehicle and that to ascend from this world people had to separate from all that was human in them. This included their earthly involve and zests. Applewhite persuaded individuals through talks he gave around the country and through video and compose testaments he provided. Much of the strength and influence Applewhite held was largely in part because he weeded out his followers. Although he gained a concourse following, Applewhite frequently excommunicated members for even the most belittled infractions.He relied on intimate numbers, and uniformity of the group to st rengthen and perpetuate his message. Members all wore baggy clothing, had short hair, and were kept busy performing tasks for the group or trying to tone down their human nature (http//www. biography. com). In 1995, Applewhite believed the find of the Hale-Bopp comet was a sign that a spaceship was coming to take them to the Next Level. Although many do not understand Heavens Gates forceful measures of leaving this earth, it is important to note that Applewhite did not subscribe to the typical understanding of felo-de-se.He and afterward his followers believed that self-destruction was not fetching the opportunity presented to them and instead waiting for the recycle of earth. In 1997, thirty-nine members, including Applewhite, poisoned themselves, wearing armbands and sneakers that express Heavens Gate Away Team (http//www. biography. com). communitys Temple founded by Reverend Jim Jones was meant to help the sick, homeless, and Jobless people of all races. In 1952 Jones essenceed the Wesleyan Church and went on to gain a reputation as a therapist and evangelist.However, the churchs ack of interest in racial desegregation forced him to branch out on his own. After building a following by preaching on a local radio program, Jones travel, along with over one hundred church members, to California. People Temple members lived secluded lives in California, besides were even further isolated when Jones moved them to a compound he purchased in Guyana (Dolan, 2000). While Applewhite and Moon appealed to their followers desire to belong and salvation, Jones relied heavily on threats and physical imprisonment. Comparable to a prison, followers were addicted ittle food and were not allowed to leave.Armed guards secured the compound and members were on a regular basis forced to prove their loyalty during suicide drills (http// www. biography. com). Jim Jones faced a lot of interrogatory for reported widespread abuse to the members. A congressman and three Journalists were killed when they went to investigate the anuse clalms ana essay to aloe detectors. Altnougn Jones repeatedly tnreatenea mass suicide, it was not until the interference of American congressman Leo Ryan that he followed through. More than nine hundred people, including Jones and over wo hundred and fifty children, committed suicide by lethal beverage (Dolan, 2000).There are varied reasons why people Join cults all over the world. However, it is mostly brought about by lack of one or more social, spiritual and physical contentment (Richard, 2010). Social and religious beliefs are certify in the above cases. Cult leaders have charisma, and use alienation, exploitation, and totalitarian views to look the behavior of their group (Thoms and Walden, 2007). Propaganda, mass media, and many other ideas are used to induce heroic, idealized, and god-like images to influence and create converts.