Marketing

Consumer BEHAVIOR ASSIGNMENT by wONG jIAN lIN - dim/p/05/10/0004 mATHI CHELVAn – Dim/p/05/04/000 mARGRET joNES – dim/p/05/10/0003 i CONSUMER BEHAVIOR ON chocolate - CADBURY [pic] ii SUMMARY In order to understand consumer’s behavior on chocolate, a survey was conducted. Cadbury Chocolate is the brand been chosen and well-tried. The questionnaire was designed and move out to the respondents. After data collecting, 100 respondents be tested and the data are analyzed. The success of the brand, such as Cadbury is the nominate to overcoming competition from other brands. The research bases marketing st prizegies which includes segmentation, situation and marketing-mix strategies which whitethorn influence how people feel and act to repay their needs. Consumer atonement is needed for the creation of an interactive effect mingled with marketing strategies and delight measures. It is being believed that consumer happiness shoul d be calculated via general questions so that respondents evaluate their satisfaction with consumption by doing their own leaden average of the experiences for which they attach significance.

The point of satisfaction could be reach with one option alone, providing it fulfills the needs of the consumer. The consumer is infect by feelings of doubt, and the consumer experiences stress, frustration, regret, or opts for a disengagement from the process in front of expect regret. In this report have prove out that most of the target respondents are inclined to rate Cadbury Chocolate as a satisfying chocolate brand. They are most apparent to purchase Cadbury! chocolate for themselves or to come in as a gift because it taste good and it comes with an pleasant tone wrappers. iii CONTENTS NOS.DESCRIPTIONPAGE 1. Cover Page...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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