Brand Audit

Dabur India Limited INTRODUCTION ■ MR. V. C. BURMAN - CHAIRMAN OF DIL ■ MR SUNIL DUGGAL - CEO OF THE COMPANY. ■ DABUR INDIA LIMITED IS INDIAS jumper cable FMCG COMPANY. ■ DABUR IS CURRENTLY THE quaternary LARGEST INDIAN CONSUMER GOODS MANUFACTURING COMPANY (FMCG). ■ PRODUCTS OF DABUR be groceryED IN MORE THAN 50 COUNTRIES WORLD enormous. ■ DABURS health CARE hold BRINGS FOR THE CUSTOMER A WIDE SELECTION OF herbal PRODUCTS. ■ DABUR CHYAWANPRASH AND HAJMOLA both(prenominal) GIVES REVENUE OF RS.100 CRORES EACH ■ DABUR CHYAWANPRASH IS THE LEADER WITH 65% SHARE. ■ DABUR’S DIGESTIVES household COMMANDS 90% OF THE HERBAL DIGESTIVES MARKET. ■ HAJMOLA ITSELF IS A MARKET LEADER WITH 75% MARKET SHARE. HISTORY [pic] [pic][pic] [pic] Dabur has a wide send of Products: 1) individual(prenominal) care Segment: a) Hair Care oil colour in and Shampoo ( Vatika ) b) Skin Care ( Fairness face stilt ) c) Oral Care ( Dabur Red Gel and Toothpaste ) 2) FOODS PRODUCT orbit a) juice ( Real/ Real Active ) b) Dabur Honey c) home-brewed ( Package Soups ) 3) AYURVEDIC HEALTH PRODUCTS a) Digestive Segment ( Hajmola) b) Dabur Chyanwanprash.

c) Pudin Hara 4) AYURVEDIC DRUGS 5) PHARMACEUTICALS Strategy use by Dabur: 1) cardinal fold strategy 2) Expansion 3) scholarship 4) Innovation 5) Regional Branding 6) Promotional Strat egy 7) statistical distribution Strat! egy scrape justness THE discolouration EQUITY OF DABUR keep BE JUDGED BY THE MODEL - BRAND ASSET VALUATOR. ITS 4 KEY COMPONENTS ARE: 1. DIFFERENTIATION 2.RELEVANCE 3.ESTEEM 4.KNOWLEDGE AS DABUR IS A easily - ESTABLISHED BRAND ALL THE FOUR COMPONENTS ARE HIGH. HERBAL HAS BEEN DABURS BRAND EQUITY SINCE CENTURIES DABUR BUILD ITS BRAND EQUITY by dint of -IDENTITIES MAKING UP THE BRAND: CHOICE OF ITS LOGO, SYMBOL, SLOGAN, PACKAGING -MARKETING ACTIVITIES...If you requirement to buy off a full essay, order it on our website: OrderCustomPaper.com

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