Friday, April 5, 2013

The impact of technology on contemporary music

The impact of engineering on contemporary music is profound. scientific advancements in the last century stick revolutionised the way we make, market place and listen to music. In particular, the invention and evolution of samplers, synthesisers and computer technology has changed the way music is now produced. Versioning (artists remixing other artists hang backs) is a postulate result of these new technologies. Junkie XLs remix (2002) of Elviss A gnomish less conversation is an slight example of versioning, and how technological advancements can impact contemporary music.

In 2002 the community at Nike got in touch with Tom Holjenberg (Jxl) when they were planning their association football World Cup TV ad. The song he chose would have to fit in with the short 30 second Nike had put down titled Hidden Tournament. The song would have to be cool and since the ad would be played to a global audience during the World Cup, it had to have Universal appeal.

Tom sat down with some people from Nike, and afterward some brainstorming they decided to use the 1968 Elvis tune, A little less conversation. He chose this tune because it was distinctive and obscure, it was funky and excite and had a no bullshit attitude to it.

Holkenborg wanted to keep the original vocals reasonably intact yet create more of a 2002 sound.

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In an interview, Holkenborg describes the remixing serve well - It was demanding because the track was recorded in mono and its difficult to do a remix with just one track. I had to rush up the sound and add extra programming. I melodic theme the song could be made into a contemporary trip the light fantastic toe track because its got quite a modern sound. The drum track at the beginning kicks off the track and makes it almost manage a breakbeat track. Sometimes you have to...

The impact of technology in music has also had another impact which is the creation of genres much(prenominal) as Techno.

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