Paper Outline: Exponentially Viral: New Media and the Role of the Audience, Influence and Community in the Process...

INTRO
-new media as one of the media revolutions
-characteristics: digital, interactive, hypertextual, virtual, networked and simulated
-former audience: once passive habitual that received pre-packaged news from considerable corporations today is engaging and creating the converse as a joining force to journalism
-might give a false sense of empowerment, as the back-end of it is still controlled by big media corporations
-despite controversies, audiences have a new set of behaviors and opportunities to engage in participation

THEORY
-media effectuate some schools of thought: powerful media effect / others: effects of media limited
-first in-person fascinate approach: individuals play a habit in influencing those in their relationship circles / opinion leaders those influent inside the group two step flow of information
-personal influence happens in communities Tonnies notion of community: grouping based on feelings of to leadherness / society: groups formed by rationality in the involvement of efficiency both hand in hand when personal influence happens
-uses and rejoicings research:
1. audience is active
2. link btw need gratification and media choice lies with the audience
3. media compete with other sources of need satisfaction
4. audience conscious of their own interests behind media seeking
5.



value judgments about cultural conditional relation should be suspended
- functions that media serve: diversion, personal relationships, personal identity and surveillance

VIRALS AND KONY
- kony was the speediest mental picture to reach 100mil views celebrities helped by sharing
- the viral phenomena lies indoors the audiences action towards a media msg

Results
-69% watched movie
-63% saw it for the first measure on Facebook
-12% followed subsequent steps of the campaign
-90% acquired awareness of the issue through and through the video
-31% didnt watch the film

Conclusions
-media product consumption choice lies within the audience 31%chose not to watch it...If you want to get a full essay, order it on our website: Ordercustompaper.com



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