Ethnocentrism

Ethnocentrism, an important concept in intercultural communication (IC), has been thoroughly discussed and investigated in present researches and studies. We may regard ethnocentrism as the feeling that 1s group has a mode of living, values and patterns of adaptation that argon superior to all others. Berry and Kalin concluded that ethnocentrism is lacking credence of cultural diversity and intolerance for outgroups. According to Bennett et el. (2004), an individual with ethnocentric views will avoid cultural differences through denying its existence, raising defensive structure against the differences and minimizing its importance. Under such circumstances, potential communication problems could result in misunderstandings (Neuliep & McCroskey, 1997) and reduced levels of intercultural-willingness-to-communicate (Lin & Rancer, 2003). Negative stereotypes, prejudice and behaviours against the outgroup would obstruct effective intercultural communications from taking place. (Qingwen et.el., 2007). Examples of IC problems originated from ethnocentrism are not scarce in our daily lives. With the return of sovereignty in 1997, there was an increase number of Mainland Chinese moving to Hong Kong. I have a few friends from the mainland.

They told me Mainland Chinese in Hong Kong are still subjected to interdict labeling and regarded as inferior to Hong Kong Chinese. Meanwhile, Hong Kong Chinese remain conceited in their ways of life even some of them realize the Mainland Chinese have outperformed them. Another example was my friends own of taking IELTS examination last year. She was not contented with her marker in the oral test. She quoted what the Australian examiner said: Your side is having a strong American accent. She thought she was unfairly ranked because of the examiners bias over American English, just not of her performance. From the above examples, we could see the origins of ethnocentrism could be diversified and ascribed to economic, cultural... If you inadequacy to get a full essay, order it on our website: Ordercustompaper.com

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