Gucci Case

Problem Statement With flow frugal downturn, should Robert Polet concentrate solely on strengthening the Gucci strike out further, or should he expand the multi-brand system to the next level? Situation Analysis As the economy began to return near the end of 2008, luxury brands like Gucci, Prada, and Louis Vuitton all began to encounter the effects. Consumers were beginning to spend less and save money by dint of the times of economic uncertainty. One of the hardest hit industries what that of luxury goods. Robert Polet was go about with an extremely daunting challenge of determining how to leverage the Gucci convocation brands to remain profitable during the economic downturn. Major Alternative Actions both alternative actions that I believe Robert Polet can take during the regretful economic times are to leave the Gucci Group brands total and change the branding messages to consumers to reflect the state of the economic environment, and to merchandise the unprofitable YSL brand that has been hurting the Gucci Group for years. Adjusting the brand message of the Gucci Group brands could prove very beneficial due to the economic crisis present.

Looking back at the Great Depression, as set forth in Thomas OGuinns Ad come on article With Populisms Rise, Pradas Falls, the smart luxury brands were mark as something other than wealth. Gucci could act in a standardized formulate and transform the messaging of the Gucci brands to communicate the products functional benefits and mettlesome level of quality. This would detract from the status of the Gucci brands and make consumers feel as though they are buying high quality whip goods rather than a status symbol that would be frowned upon during the current economic environment. It is important to note that this change in brand positioning to functional benefits could possibly detract from the high fashion appeal of the Gucci Brands, alienating a large portion of Guccis consumer base. Another action Gucci could take in the tough economic... If you call for to get a full essay, order it on our website: Ordercustompaper.com

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